We continually make quick judgements based on our first impressions. It is a normal part of being human. The same thing happens when we are looking at homes. Curb appeal, or the impression we get of a home from the street, is based on the homes facade as well as the landscaping. That's why landscaping to improve curb appeal can reap big rewards in terms of attracting customers and turning them into new home buyers.
The most widely accepted research on how much landscaping raises the value of a home was conducted years ago by researchers at Virginia Tech. The results, published in the October 14, 2014 issue of REALTOR® magazine found that upgrading a home's landscape from average to excellent can raise its overall value by 10 to 12 percent, which translates into an additional $8,300 to $19,000 in extra profit on a modest $150,000 home. The article mentioned that Michigan homes saw the biggest difference in landscaping appeal, with a home's value being increased by 12.7 percent. "Looking at our before and after pictures would convince most skeptics of the perceived value of landscaping and landscape maintenance," said David Alexander with D.A. Alexander & Company. "Clean lines, expertly pruned shrubs, crisp-edged walkways, and a nice fresh layer of ground cover can really enhance curb appeal. The overall appearance of a well-maintained property appeals to the kind of prospective buyers that builders wish to attract."
D.A. Alexander is a fullservice landscaping company offering landscape design, installation and maintenance services for residential, commercial and industrial properties. "I am proud that we are celebrating 40 years in business this year and we keep growing based on our reputation for quality work," said David. The firm was honored by the HBA as the 2015 Subcontractor of the Year. RJR Services, Inc., a sister company to D.A. Alexander, was also founded 40 years ago and is a recognized leader in complete facilities management including parking lot and grounds maintenance.
Spring is the ideal time to spruce up a property to attract buyers. "Landscape crews will come in and re-cut bed edges, do shrub pruning, install annual owers and generally make the entranceways, common areas and model homes or single sites clean and beautiful," said David. "If a home is slow to sell, instead of discounting the price, builders should consider upgrading the landscape with irrigation, sod, foundation plants and larger trees." D.A. Alexander does landscape design, installation and maintenance for a number of HBA member builders. "Base landscape makes the whole community look better," said David. "We always try to create a memory point, especially with model homes. If people see how landscaping can be used to enhance the beauty of a home, they often want those koi ponds and waterfalls just like the model has. Builders can offer landscape packages as an option. Another advantage of having professional landscaping done is that our designers, arborists and master gardeners have the knowledge to design landscapes to mature correctly. We are focused on increasing the investment value of every home we landscape."
Article written by Nancy Rozum, published in the HBA's BUILDING Business & Apartment Management magazine-May 2018
